Winter Makeup Trends 2023

Are you curious about the most popular makeup trends for winter 2023? Look no further! We're here to unveil the latest trends so you can create captivating makeup looks during this cold and chilly season. We’ve covered the latest winter 2023 makeup trends straight from the runway for the best makeup inspiration.

Top-Notch Ideas For Winter 2023: Makeup Trends


Before applying any makeup, it’s important to prep your skin properly - starting with cleansing and moisturising your skin. This ensures that your skin is a fresh, clean canvas for makeup, prolonging the wear time and ensuring it looks good all day! 

A dewy, flawless look is the top winter 2023 makeup style. Like with any makeup look, this should start with primer. Primers smooth skin and create the perfect base for makeup. Grown Alchemist Anti-Pollution Primer ($55) moisturises skin and defends against free radicals, ensuring your makeup stays put all day (or all night) long. 

Grown Alchemist Anti-Pollution Primer
Grown Alchemist Anti-Pollution Primer
This two-in-one skincare and makeup product helps your skin glow all year round.

 Because skin tends to feel drier in winter, highly mattifying foundations can often leave your skin looking cakey and flaky. Opt for foundations that have a dewy, hydrating finish - even if you have oily skin.

The glowing complexion is a prominent winter 2023 makeup style. It involves using a foundation that seamlessly blends into your skin, creating a radiant and almost dewy finish. This technique effectively enhances your facial features, providing a luminous and fresh look. One makeup artist staple for creating glowy skin is M.A.C. Face & Body ($57)

This sheer, dewy foundation is a favourite for fashion shows and runways for the dewy, skin-like finish and wide range of shades. 

MAC Face & Body Foundation
M.A.C Studio Radiance Face and Body
This formula provides a sheer buildable veil of coverage with a natural, radiant glow. It delivers refreshing, instant hydration in an ultra-light, waterproof formula with all-day comfort and wear.


The best way to describe winter 2023 makeup looks for eyes is minimalist to maximalist! Minimalist eyes are a great way to create a clean girl makeup look - barely there liner and mascara. 

One of our favourite versatile eyeshadow palettes for a minimal yet chic makeup look is the Dior 5 Couleurs Couture Eyeshadow Palette in 599 Poncho ($112). This blend of elegant neutral tones creates a subtle, barely there makeup look. 


Dior 5 Couleurs Couture Eyeshadow Palette
Dior 5 Couleurs Couture Eyeshadow Palette
These haute couture eyeshadows are intensely pigmented and available in various colour combinations, each paying homage to the DNA of Dior.


On the other hand, grungy smokey eyes are another look that’s here to stay for winter 2023 makeup looks. You can achieve this look by either applying black eyeliner only on the outer corners of your eyes or creating a cat-eye look. 

The trick to a smudged, lived-in look that lasts all day is to use a gel eyeliner that sets in place. Chanel Le Crayon Yeux ($48) comes in six pigmented shades for creating a grungy look in more colour than just black. The included brush is perfect for blending and smudging to create the perfect smoked-out eye. 

Chanel Le Crayon Yeux
Chanel Le Crayon Yeux
Perfect for lining and defining eyes, Chanel Le Crayon Yeux comes in three classic neutral shades to create a chic, French-inspired makeup look. 



Before applying any lipstick, it's essential to exfoliate and moisturise. This ensures a smooth and even application, preventing patchiness and making sure your lipstick stays on for longer! One of our favourite lip balms for keeping lips smooth during the wintertime is Medik8 Mutiny ($46). Formulated with Squalane and Glycerin, it’s perfect for preventing dryness and keeping your lips smooth and kissable. 


Medik8 Mutiny
Medik8 Mutiny
Infused with plant-sourced sea buckthorn oil, Mutiny Lip Balm delivers essential omega oils to visibly repair and restore your lips' natural barrier.


Mirroring winter 2023 makeup trends for eyes, this winter is dominated by minimalism vs. maximalism! Minimalist nude or sheer lip colours enhance your overall look without overpowering it - especially if you’ve decided to go for a smokey, dramatic eye. One of the best ways to create a minimalist, low-maintenance lip look is with a sheer, moisturising lipstick like the Dior Addict Stellar Shine ($59).

Dior Addict Stellar Shine
The balm glides on with incredible sensoriality and instantly melts in contact with the lips for shine with sheer, vibrant colour.

Make a bold statement with your lips, as it's one of the winter 2023 makeup trends. Experiment with deeper lipstick shades to create the perfect statement lips.

The best way to do this is with a deeper lipliner, such as MAC Nightmoth ($32). This deep, plummy shade is perfect for filling lips in to wear on its own with a coat of lipgloss, or paired with an equally deep and dramatic lipstick to create a stunning winter 2023 makeup look. 


MAC Nightmoth Lip Pencil
MAC Nightmoth Lip Pencil
MAC Lip Pencil is a professional-level lip liner that easily applies and defines lips. Using these highly pigmented liners improves the wear time of your favourite lipsticks for a flawless look, all day long. 


Winter Makeup 2023: Key Points

These winter 2023 makeup trends will elevate your look and keep you on-trend during the cold season. From the emphasis on a glowing complexion with dewy finishes to the versatile minimalist and grungy smokey eye looks, there is something for everyone's style. Remember to prep your skin properly before applying any makeup to achieve flawless and long-lasting result.

It's important to remember that makeup is only part of the equation. Taking care of your skin is crucial, especially during winter when it tends to feel drier. A good skincare routine is essential for maintaining a healthy and radiant complexion. If you need any tips, here are our best tips for updating your skincare routine for winter!

Alexis Adrienne

Alexis Adrienne

Alexis Adrienne is a passionate beauty writer with over 10 years of experience. She’s incredibly keen on all things skincare, makeup and cosmetics, with a fingertip on the pulse of the latest global beauty trends at all times.

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