Anastasia Beverly Hills, the brainchild of Anastasia Soare, has been a game-changer in the beauty industry in huge part thanks to its patented Golden Ratio® eyebrow shaping method, a unique blend of art and science that continues to redefine beauty standards.

After launching its first-ever line of eyebrow makeup in 2000, Anastasia Beverly Hills has enabled and continues to enable beauty enthusiasts to achieve salon-quality brows at home.

Today, the brand has evolved beyond brows, becoming a staple in the beauty kits of makeup lovers worldwide. Every product, from the iconic Brow Wiz to the versatile eyeshadow kits, is crafted with meticulous attention to detail, empowering customers to create stunning, professional-grade makeup looks.

Anastasia Soare: the vision and the visionary

Anastasia Soare – born in Romania in 1956 and immigrated to the United States in 1989 – founded Anastasia Beverly Hills in Beverly Hills, California, after years of working with celebrities. She carried with her a dream of revolutionising the beauty industry, and her unshakeable belief in her destiny led her to create the patented Golden Ratio® eyebrow shaping method.

The Golden Ratio®: a unique approach to eyebrow shaping

The Golden Ratio® method was introduced in 1997 with the philosophy of putting eyebrows at the forefront of facial aesthetics. The method is based in the idea that beauty is about balance and proportion: by using your unique bone structure and the eyebrows as an aesthetic focal point, the Golden Ratio® unifies your look to appear balanced and symmetrical.

The brand’s emphasis on individuality and personalised beauty has influenced trends by encouraging people to make beauty their own. Combined with the launch of the first-ever eyebrow makeup line, Anastasia Beverly Hillsis known today for its iconic products like the Dipbrow Pomade, and its contour kit and foundation products remain staples in the beauty kits of makeup lovers worldwide.

Beyond brows: the expansion of Anastasia Beverly Hills

Since the brand’s rise to fame within the fashion and beauty industries, Anastasia Beverly Hillshas broadened its horizons by offering a diverse range of beauty products. From the iconic Anastasia Beverly Hills eyeshadow to the playful Anastasia Beverly Hills lip palette collections, the brand has become renowned among makeup enthusiasts for more than just eyebrow makeup.

The brand’s commitment to education and community has also been a driving force in its growth, especially in recent years. From offering eyebrow-shaping classes to providing online tutorials to partnering with popular celebrities and television shows, the brand has established itself as an authority in the beauty industry.

Thanks to this expansion, Anastasia Beverly Hillshas grown to cater to a wider audience and is a favourite among superstars, celebrity stylists, and even fringe subcultures.

The brand’s products, including the much-loved contour kit and foundation, are sold in over twenty-five countries, testifying to its global reach and influence.

Personalised luxury: the Beauty Affairs experience

Beauty Affairs stands out in the beauty industry with its personalised approach to curating luxury brands. As a premier online destination for luxury beauty products in Australia, Beauty Affairs is committed to curating collections to meet the preferences of each customer.

We also provide our customers with the knowledge and tools they need to achieve their desired look.

In the same vein as Anastasia Beverly Hills’ philosophy of personalised beauty, Beauty Affairs both empowers and educates by encouraging customers to choose what’s best for their features, skin tone, and particular aesthetic.

This personalised approach allows customers to discover beauty products suited to their beauty standards, making Beauty Affairs a go-to destination for high-end luxury collections focused on elevating personal beauty.

Beauty Affairs offers free shipping for orders above a certain amount, and each order arrives at your doorstep in luxury branded packaging. We accept returns within thirty days from the purchase date and offer high-end aesthetic services, such as Medispa treatments, at our clinics.

Frequently Asked Questions (FAQ)

What are some must-have Anastasia Beverly Hills products?

Anastasia Beverly Hills (colloquially known as ABH among its fans) offers a wide range of beauty products beyond its popular eyebrow makeup collections. Here are some of the brand’s iconic must-haves:

Dipbrow Pomade: a waterproof brow pomade, perfect for creating defined, sculpted brows.
Brow Wiz Ultra-Slim Precision Brow Pencil: an ultra-slim brow pencil, ideal for creating hair-like strokes and filling in sparse areas.
Soft Glam Eyeshadow Palette: a favourite eyeshadow palette featuring warm, neutral shades for everyday looks.
Lash Brag Volumizing Mascara: a mascara that adds length and volume to lashes.

How do Anastasia Beverly Hills products compare to those of other high-end makeup brands in terms of quality and performance?

Anastasia Beverly Hills products are highly regarded for their quality and performance for several reasons.

The brand has consistently received positive reviews in its twenty-five years of experience in making beauty products, which showcases its extensive expertise in the field. The brand’s brow collection is particularly renowned, catering to different brow types, hair colours, and skin types.

Consistency is also a key part of the brand’s longevity, with the brand’s commitment to innovation and design contributing to its success and reputation.

Are Anastasia Beverly Hills products cruelty-free?

On top of being high quality, you can be confident that Anastasia Beverly Hills products are also 100% cruelty-free. Throughout their testing, product formulation, and development processes, no product undergoes animal testing.

Plus, they also have a wide variety of vegan products available, from eyeshadows and eyebrow pencils to contour powders and highlighters.

Experience luxury with Beauty Affairs

At Beauty Affairs, we understand that each individual is unique, as are their skincare and beauty needs. That’s why we’ve dedicated ourselves to curating the finest luxury brands and products, all tailored to suit you.

If you’re a fan of Chanel makeup, Korean makeup, or other makeup products, you can try our skin analysis to receive personalised product recommendations for your skin type and goals. We also feature a diverse range of beauty products suited for various skin types and sensitivities, from the popular Anastasia Beverly Hills lip palette to the transformative Kiehl’s skincare range.

From Elemis to Montale and Dior Beauty, every brand and product we offer promises an intimate affair with beauty and luxury. If you’d like to treat yourself to a new experience without committing to full-sized products, we offer luxury mini gifts and samples for you to try.

Luxury and beauty go hand in hand at Beauty Affairs. Order your favourite Anastasia Beverly Hills products today!